712 EAT + DRINK

Materials:
Post-consumer recycled c-flute cardboard
3/4” Birch plywood
SW KemAqua

Services:
display design + fabrication
- laser cutting
- assembly
- finishing
- installation

Description:
712 Eat + Drink is a restaurant in Council Bluffs, Iowa that asked us for some help creating a branded display that customers would want to take a photo of to share on social media.

At the time, we were experimenting in the studio with using laser-cut cardboard slices to execute faceted 3D models, and decided to apply our new technique to 712’s logo. The result is a dynamic branded piece that seems to shift and move relative to a point of view and the angle that light hits the display.

The goal was achieved - hundreds of people have shared photos of this display on different social media platforms.