Branded end caps / laser-engraved white cardboard
Katherine Brannock looking as happy as a mouse in a cardboard booth
SDCC Signage inside the convention center
The book that inspired the booth
Dimensional cardboard signage / 12-feet high / 14-inch tall typography
Laser-engraved and laser-cut branded end caps
Someday Mouse is a character created by Katherine Brannock, a San Diego-based artist and tattoo artist. Check her out here.
Someday Mouse first launched in 2015, and has been steadily gaining traction ever since. Now, people get Someday Mouse tattoos.
In early 2017 Katherine got in touch with MTRL DSGN, said she liked some of the cardboard installations she saw on our social media pages, and asked if we could collaborate on a unique trade show booth for San Diego's Comic-Con in July, based around her character, Someday Mouse.
"Definitely!" We designed a single-structure wrap-around booth using 300 of our DVDR units, and rounded it out with other custom accoutrements like stair-step shelf inserts, branded end caps, stick puppets, typographic signage, and a custom SRFC piece.
We ended up sharing the booth space and getting the full Comic-Con experience. For five days, we hung out with 130,000+ passionate people - artists, authors, creators, enthusiasts, geeks, rock stars, and cosplayers.
So. Many. Cosplayers.
Our attention-grabbing booth stood out amongst standard "black curtain booths." By watching attendees and paying attention to what they were engaging with, we observed that more than 50% of the people that walked by the booth ended up stopping to chat and learn more.
That means with an audience of over 130,000, our booth helped Katherine make an impactful impression on around 65,000 people.